Amobee Acquires Adconion Direct & Kontera to Expand its Global Leadership in Digital Marketing Technology

acquisition_for_blog We are excited to announce that Amobee has acquired Adconion Direct North America and Adconion Australia, the industry’s leading cross channel digital advertising company, and Kontera, a prominent digital content intelligence and marketing technology company. The combined capabilities and strength of Amobee, Adconion and Kontera, enable Amobee to offer large brands a complete suite of digital marketing technologies and solutions across all channels and screens on a global scale.

What is Adconion?

Adconion Direct is a large scale, cross channel digital advertising company. It offers digital advertising solutions for Fortune 500 brands across five key marketing channels, including display, video, mobile, email, and social on all devices from a unified technology platform.

What is Kontera?

Kontera is a digital content intelligence and marketing technology company. Its real-time digital content analysis platform analyses data across mobile, web and social networks, and enables advertisers to use its native advertising capabilities to serve the most relevant ads to consumers. The intelligence and actionable insights derived from the Kontera platform allows advertisers and agencies to make real-time decisions about their brands and marketing campaigns.

We are strong believers that leading digital advertising companies are built with superior technology that allows them to strategically connect customer insights and big data, and use this expertise to create the most relevant and successful marketing campaigns. Adconion and Kontera are two companies that have led the industry with innovative marketing solutions and cutting edge technology to achieve outstanding ROI for Fortune 500 companies. Combined with Adconion’s and Kontera’s breakthrough digital technology and native advertising capabilities, Amobee is now able to uniquely provide a complete suite of digital marketing and technology solutions to large advertisers and brands around the world. We look forward to continue serving our loyal customers, partners, community, and employees.

Here’s to many future successes!
Mark Strecker

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