Amobee Completes Acquisitions of Adconion Direct and Kontera to Offer Leading Cross-Channel Digital Marketing Technology Platform and Solutions

I am happy to announce that Amobee has completed the acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera). The successful integration of all three companies under the Amobee brand allows us to offer marketers, agencies, publishers and operators the most advanced cross channel digital marketing technology platform and solutions with powerful intelligence at its core.

By unifying Adconion Direct and Kontera under the Amobee brand, we are now in the best position to lead the market with innovative, data-driven digital marketing technology and solutions that enables them to connect and engage with consumers in highly measurable ways across all channels and devices.

In the fast growing digital marketing space, data and technology are game changers. With Amobee’s world-class leadership team and deep technology expertise, we now have the essential ingredients for Amobee’s next phase of growth.

To learn more about the acquisitions and the unified suite of Amobee products and services, please click here.

Mark Strecker, CEO


Amobee’s Newly Acquired Company, Adconion Direct, Named a Best Company to Sell For by Selling Power Magazine

We are happy to announce that our newly acquired company, Adconion Direct, was just named a 2014 “50 Best Companies to Sell For” by Selling Power magazine!! The list ranks companies in the United States based on three key criteria: compensation package, training and career mobility. With other notable organizations recognized on the list including Google, Microsoft, Living Social and FedEx.

We’re firm believers that great people make great companies, and we are dedicated to creating the best sales workforce possible to service our clients and partners. Our sales team’s commitment, work ethic and passion for digital advertising are the pillars of our continued success. Our exceptional salesforce provides advertisers and agencies with cutting-edge technologies and innovative digital marketing solutions to address the complex and evolving advertising ecosystem. We maintain a relentless focus on providing training and career building opportunities for our sellers and we arm them with the very best products, technology and market insights.

It’s an honor to be recognized and I’d like to offer our congratulations to our sales leadership team, training team, and all members of the organization who sell and support our sales force. To see the full list of 50 companies, please click here.

Join the [a•mo•bee] team at dmexco!

Meet us at dmexco in Cologne from Sept 10-11 in Hall 6 at Stand F031 for a refreshing ice cream, ice cold beer or glass of sparkling Sekt!



Unlock Your Wi-Fi Potential


Work Lab 1
Thursday, September 11
4:00 – 5:15 PM

Amir Haramaty, SVP of Global Operator Solutions, is one of the featured workshop speakers during dmexco. Don’t miss out on his coveted workshop, ‘Mobile’s Most Captive Real Estate: Monetizing & Engaging Audiences Through Wi-Fi’!

Seats will go quickly!





[a] Social Session

Stop by our booth (Hall 6, Stand F031) and join [a•mo•bee]’s digital experts as they share their insights in 15-min [a] social sessions:

Top 15 Opportunities in Mobile Marketing
Thursday, September 11
2:00pm – 2:15 PM
Find out how to dramatically increase the ROI of your mobile media investments by making sure your ads are seen by the right people, at the right time, for the most efficient price. All in just 15 minutes!

The Secret to Driving Customer Acquisition, Loyalty and Engagement on Mobile
Thursday, September 11
3:00pm – 3:15pm
It’s time to get smarter about your users. This sessions teaches you how to turn your customers into brand fans and convert their actions into lifetime value for your brand.

Monetising Mobile through a Blended Exchange
Thursday, September 11
3:30pm – 3:45 PM
Discover how you can connect your inventory to 1.4 billion users globally as well as over 1000 publishers and ad networks to achieve the best ROI for your mobile and digital ad impressions.


Want to meet a member of the [a] team?
We will be tweeting with the #dmexco hashtag, facebooking and blogging from the event so don’t hesitate to reach out to us!

Amobee Exclusive Title Sponsor at admonsters Publisher Forum, Aug 17-20, 2014

Join us at the upcoming  AdMonsters Publisher Forum from August 17 – August 20, 2014 in Columbia Gorge, Washington, where you can be part of this elite gathering to discuss, debate and shape the future of digital media for leading publishers. No other conference comes close to offering the exposure, exchange of ideas and feedback!  Use our special discount code 15CGSP to save 15% off registration
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Here is the schedule of our speaking opportunities:
The New Generation of “Mobile-First” Publishers: What Strategies You Need to Employ to Bridge the Mobile Monetization Gap for Advertising
Tue Aug 19 – 10:30 am10:50 am

For the first time in history, mobile devices will account for over 50% of all internet usage. However, there is a significant monetization gap between mobile traffic and the amount of revenue this traffic generates. As traffic continues to move to mobile, this gap will increase unless publishers recognize that this is a significant source of revenue potential. In order to create the level of change necessary to transform media companies and capture growth in new digital revenue growth, publishers need to embrace the ideas and strategies of a mobile-first organization. Join GM/VP Global Publisher Business of Amobee, Rujul Patel, as he describes how successful publishers are taking advantage of new technologies to enhance their corporate reach, target new audiences and maintain their exposure across channels.
Building User-Friendly Ads for Mobile: Learn How to Increase Customer Engagement, Drive Conversions and Better Understand User Behavior
Tue Aug 19 – 11:10 am11:50 am
With today’s massive shift toward mobility, there is no denying that publishers must provide user-friendly experiences for customers on mobile. Evolving mobile technology has allowed us to bring rich media experiences to the smaller screen. When combined with a contextual understanding of the “lifetime value” of individual consumers, publishers can achieve significantly higher eCPMs, generate larger ad revenues and deliver ads in harmony with the layout and quality of their inventory.

In this session, attendees will discover how to:
- Achieve the best return per impression by offering a high-end, 3D ad format that generates three to four times the ad engagement of traditional rich media
- Target effectively in a native environment
- Access analytics on mobile app user behavior to strengthen user engagement, and increase the overall lifetime value of mobile app users and ROI on app properties
Tue Aug 19 – 12:00pm – 12:40pm 
Mobile has quickly become consumers’ screen of choice and will soon overcome desktop in terms of advertising spend. At the same time, programmatic has quickly become the foundation of desktop and mobile advertising will quickly accommodate over 80% of spend. While high-volume, real-time purchasing technology is necessary for brand advertisers and agencies to cost-efficiently purchase media in mobile and across screens, a blended exchange is the only way for publishers to diversify their ad stack to fully maximize eCPMs. In this session, join Nandi Gurprasad, VP Publisher Solutions for Amobee, as he describes how the company is creating unprecedented monetization successes for publishers through a combination of a robust blended exchange, reliable revenue analytics, and sophisticated inventory management.
If you would like to meet a member of our team, tweet us @amobee!


Ridesharing and Beyond: Mobile Devices are Defining a New Era in Logistics

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In the eighteen months since the vehicle-for-hire industry’s meteoric growth began and ridesharing found its way into the mainstream conscious, scores of entrepreneurs have attempted to become the “Uber” of their respective industries. From laundry and dry cleaning to gourmet meals to packing and shipping, there’s a like service launching every week. And much like the playbook from which they borrow, soon they’ll be dispatching a hero, ninja, or any one of a number of quirkily named but equally indispensable drivers to your front door with a few simple taps from a mobile app. On the surface, many of these services might seem somewhat “me too” to Lyft, Uber, and Sidecar’s prophetic origins, but they hint at a new future in the history of consumer technology and logistics altogether, one that is on-demand, transparent and driven entirely through mobile devices.

Location, Location, Location, and Time

Prior to the proliferation of smartphones, getting a customer’s exact location at any given time was problematic. Today’s start-ups are moving people and goods at a moment’s notice, a truly modern take on just-in-time supply-and-demand style management. Once you know the “where” and “when,” you can pick up and deliver almost anything to a precise location while staying in constant communication with the customer. If they move (and they will), you can now move with them.

No Cash, No Problem

Cash is messy, and even more so when scores of everyday people with varied backgrounds are being hired en masse as drivers and delivery people. Operating entirely on credit through the same app makes the process truly seamless for the customer, guarantees payment, and is a lot safer for the employees.

Pay and You Shall Receive

With phrases like “surge pricing” and now “prime time pricing” making their way into the everyday lexicon, consumers are being exposed to real-time logistics and the inherent challenges in running these operations like never before. Notifying your customers of sudden price fluctuations or increased wait times on the fly is of the utmost importance, and especially when they’re watching your every move. No device accomplishes this better than a mobile one. While it remains to be seen whether other services will adopt supply-and-demand style pricing, it seems that passing on the ancillary costs of providing on-demand services, at least in part, is here to stay.

The Data is Astounding and Getting Better

These companies perform millions upon millions of “pick-ups” and “drop-offs” each day, and at every turn they’re amassing an incredible amount of mobile-specific data about the locations and habits of both their customers and drivers. Experienced drivers already use real-time “hotspot” maps to determine the location of the most profitable fares in any city around the world. If a “drop-off” location or “destination” suddenly became a requirement to request a ride or any other service, it becomes easy to imagine a future where a driver’s entire day is modeled by algorithms that predict the expediency, efficiency, and profitability of every single pick-up and drop-off, minimizing idle time and maximizing fares for drivers.

Sharing is Caring…and Potentially More Profitable

Underlying the vehicle-for-hire industry is intense competition. It’s no secret that Uber and Lyft have been luring each other’s wheelmen away with promises of greater fare shares all while continually lowering their own fares to stay competitive. But with ever more drivers mounting multiple handsets on their dashboard, each running a competitive service, it begs a question. Will the industry eventually recognize that a single driver, perhaps through a single mobile interface, can move multiple “packages” (people and/or parcels) at one time from point “A” to “B”? Already several mobile services, including the recently launched Hitch along with Sidecar’s new shareable ride feature, have attempted to capitalize on this. Would drivers, and customers by extension, prefer to “share” a ride with a meal, newly pressed suit, or another person if it were cheaper for the passengers and gave the drivers a “double fare”? Maybe. However, it all comes with a caveat. Fledgling services would need to partner up and start sharing all that rich mobile ride request data. We can all agree. Smartphones have forever changed the way we communicate with (or ignore) one another. But from here on out, the promise of mobile has taken on a new meaning altogether, and it would seem we’re just now getting a glimpse into the future. Whether that includes real drivers or self-driving cars, we’ll have to wait and see.

This post was contributed by Amobee’s expert media buyer, Adam Miller.


Announcing Amobee’s Partnership with American Media Inc.


We’re excited to announce our partnership with American Media Inc. (AMI), one of the leading print & digital celebrity and active lifestyle media brands in the United States. Through this partnership, Amobee will exclusively manage and serve AMI’s entire mobile web, tablet and in-app advertising inventory through its Amobee for Publishers technology platform. AMI is an ideal partner for Amobee as it offers some of the most sought after mobile inventory in the consumer lifestyle media market.

“We are very excited to partner with Amobee. Its industry leading technology and expertise allows us to receive the highest eCPMs and fill-rates to monetize our inventory,” said Joe Bilman, chief digital officer and global head of business development at American Media Inc. “With Amobee for Publishers we can offer advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to over 40 million users nationally.”

Amobee for Publishers platform will bring the demand, scale and analytics needed for AMI to realize the true value of its mobile assets. Our full-featured monetization platform that allows AMI to receive the best ROI for its impressions that reach over 40 million consumers across its celebrity and active lifestyle media brands. In addition, we’ll provide AMI with a highly scalable ad server, campaign and inventory management system and targeting and analytics servers for AMI to run its direct sold business.

Join the Amobee Team at the Upcoming ExchangeWire Ad Trading Summit (ATS) in Singapore on July 7

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Over the past 18 months, the prominence of programmatic buying on mobile has sky rocketed. In fact, Magna Global estimates that overall programmatic ad spend will reach $33bn (£20bn) by 2017. While programmatic has grown steadily in importance for online advertising over the past five years, the speed with which the advertising community has adopted mobile is little short of astonishing.

We invite you to join Amobee at the upcoming ExchangeWire ATS event on 7th July at the Marina Mandarin Hotel in Singapore. ATS Singapore features on detailed discussions and debates on programmatic buying, data-driven advertising and marketing strategies, and the advertising and marketing technology solutions underpinning the shift to automated buying.

Krishan Patel, Amobee’s VP of Strategy & Business Development, APAC will be a featured contributor on the “Realizing the Target Potential of Mobile” panel at 4:00 PM. Krishan is joined by Mark Gosschalk, Partner Marketing Manager at AdTruth, Mark Halliday, Head of Airwave APAC, and Graham Christie, Chief Commercial Officer and Partner of Big Mobile Group.

For the full agenda and ticket information, please click here.

If you would like to meet a member of our team, we will be tweeting live from the event using the #atss14 hashtag. See you there!

Join the Amobee Team at Three Upcoming Events in EMEA!


We are excited to announce that Amobee will be speaking and exhibiting at the upcoming Marketing Week Live from 25-26 June at the Olympic Grand in London. David Long, VP of Commercial EMEA, will be showcasing some of the latest and greatest innovation opportunities in mobile advertising in his keynote entitled “Innovation in Mobile Advertising” at 12:30 in the MWL Talks Theatre on 25 June. Long will discuss everything from the creative process to effectively integrating big data and programmatic buying into overall media strategies, to ensure brands maximise the potential of mobile marketing budgets. Don’t forget to visit us at stand A460, and tweet to us using the #MWL14 hashtag! Get your free ticket to the event here.

If you’re interested in learning more about mobile, we would love to see you back at Amobee’s London office for a 90-minute wine tasting session where we’ll take you through the major players, the latest technology and why mobile spend is increasingly being directed to programmatic. If you are interested in joining us, please RSVP to

In addition, New Business Director, EMEA, Nicolas Roemer, will be demonstrating Amobee’s innovative new Digital Out Of Home solution at The Berlin Beacon Summit on 25 June. The event brings together over 200 decision makers and experts from the worlds of retail, media agencies, networks, mobile media companies, and app developers, making it one of the most compelling digital media event in Germany this year. We will be tweeting live from the event using the #beaconsummit hashtag. Get your free ticket here.



Amobee Begins Its Journey To Expand From Mobile To All Things Digital

Amobee CEO Mark Strecker sat down with Ryan Joe of AdExchanger to discuss the company’s recent acquisitions of Adconion Direct and Kontera.

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Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Amobee’s business organization to accomplish that. Once integrated, Amobee will have a combined headcount of more than 600 people in 21 offices around the world. “We’re looking forward to the next stage of the company,” he told AdExchanger.

AdExchanger: Since you brought it up, what is the next stage of Amobee?

MARK STRECKER: The plan is to integrate both Adconion and Kontera. We want to grow the business to become an independent digital advertising company. I’ve been talking to a lot of chief marketing officers and various advertisers and their agencies. They’re looking for someone completely independent for their ad spend, rather than to connect all their marketing dollars to the Google and the Facebooks of the world. We want to give them a one-stop shop for their ad units. Obviously Amobee’s core strength is in mobile advertising, which is really growing in Asia. But now we can bring social and email and video as a part of that. We have a very unique technology with the Kontera deal, and the idea is to integrate all of that in the next six months. We’ll have one brand and we’ll go to market.

Six months isn’t that long off.

Kontera is a pure tech play, to be honest. They have some business around native, social advertising. But it’s really a nice tuck-in for us in our engineering group. So there’s not a lot of integration to be honest. On the Adconion side, they have some of the technology, which we’ll pull into a few deals, but they’re primarily a big business organization. Kim [Perell], the CEO there, will report in to me. So it’s going to be relatively straightforward. Now, the devil’s in the details, as they say, but we’re optimistic we’ll get this done in six months.

Have you worked with Adconion and Kontera before?

We’d done more work with Adconion than with Kontera. We’re executing a lot of the mobile side of Adconion’s business. That’s how we got to know them. They were using us for their programmatic buying. They were more of a customer than anything else, using our technology and mobile platform.

Why did you acquire them now?

In terms of Amobee and our strategy, we were acquired ourselves two years ago. We wanted to create a global advertising business. In our case, we had the mobile side of things. But back in 2012, there was a sizeable market just to support mobile advertising. You could go into the brand and help execute their mobile campaigns, or on the publishers’ side, you could manage all the publisher inventory. But now as more stuff has consolidated, people are just thinking in terms of digital, so now you’re doing social, email and all that stuff is on a mobile phone. It’s a multidevice world. People have several devices. So people are saying they don’t just have a mobile advertising budget, they’ve got a digital advertising budget, of which mobile is a central component. But there are all these other digital screens. If you go into it with a pure mobile value proposition, at the core there’s a lot more to it. For us to be a leader in the digital advertising space, we’re going to need more than just mobile.

What do Adconion and Kontera give you that you didn’t have before?

Adconion gives us more scale in North American and Australia. We’ve already got a good business presence in Europe and a very strong business in Asia. But Australia is a very big part of the advertising market, outside of Japan and China. Adconion gives us the scale and the ad units.

What about Kontera?

The industry is moving to programmatic buying. It’s still relatively small in the scheme of things, but it’s better than where it was in the mobile world. Kontera can give us more insights in real time at how campaigns actually work, particularly in the social sphere. Whether that be Twitter or Facebook. If stuff is trending, we can measure that in real time. Kontera basically tells you what’s going on right now and gives you a look into the future. It’s going to help us in the short term, and it gives us a native advertising ad unit. The way Kontera makes money today is, if you read an article or a piece of text, you’ll pick up brand names and you can mouse over a word. It’ll then serve an ad within the context of the actual article. Using the Kontera technology will allow us to have a lot more data than we do. What we have today is more historic data. Kontera allows you to analyze data in real time based on what you’re doing there and then, and gives you insights into the future so you can show a much more relevant ad. Advertisers will pay a lot more for that. We’re going to build around Kontera. The two acquisitions for us are a step up in terms of what Amobee can provide. Down the road, we’re going to come up with some very unique products.

What would be your ideal client? Are they small companies, big companies with relationships with marketing clouds?

We tend to deal with the big guys. It’s the big, big brands. Even today, many Fortune 500s don’t have mobile websites. They do some digital advertising, but they’re spending on TV and print. They might have some in-house teams or maybe they’re working with one of the bigger agencies. But the key for us is bigger brands with global scale. They’re spending north of $100 million in advertising and digital advertising. The Unilevers and Procter & Gambles of the world. We need to come in and help execute digital campaigns globally. We’re working across 50, 60, 70 different countries.

How many clients do you have? What do you anticipate once you complete your integrations?

Today, we are deployed in the high tens of customers. We’re the opposite of Google. We’re not self-service. We go in with dedicated teams, with white-glove service, and provide a lot of value with the brand directly or with their agencies. Sometimes brands have their own in-house teams and they’ll just outsource and work through us for their digital advertising and marketing. If the client has a relationship with the WPPs or Omnicoms of the world, we’ll work with those agencies. Today, it’s tens. Adconion has hundreds of clients, and the nice thing is when we look at the deal, there’s only 10% overlap of our customer base. There’s a lot of opportunity for us to sell Amobee product into Adconion customers and vice versa. Kontera has primary focus is in the US and has a few tens of customers. But the big play here was the Kontera technology.

Is Amobee a tech vendor, a marketing services provider, or an agency?

We are a digital advertising technology company. We’re providing software and solutions to marketing organizations. Think of us like an Oracle or a Salesforce for the marketing organizations. We’re definitely not a pure-play advertising agency, though we have those types of services. Advertisers will give us money and we’ll spend it where we believe is the best place to try what they want. But we’re a bit like how DoubleClick was before they got acquired by Google. We have an ad server using the data – that’s what we use the telco data for. And we serve ads to drive revenue for the enterprises and help monetize their Wi-Fi inventory, for example. So for Cisco, we’re their exclusive ad serving advertising partner for all their clients. The Telefonicas, the Vodafones, the SingTels of the world, all the telcos use us to help drive revenue in mobile and our more traditional inventory.

Of course, Oracle and Salesforce would say they’re the Oracle and Salesforce for the marketing organization. Are you competitors?

I would say yes. But we’re very different. When we walk into the room, Oracle cannot talk the marketing language. When I walk into the CMO suite and I talk marketing, I walk in like an advertising agency. Oracle is selling servers and talking APIs. The CMO just doesn’t understand the language. At the end of the day, they’re trying to sell software. When we go in there, we say we understand they’re brands. Our presentations are like an advertising agency. This is how the campaign is going to run, and underneath it is all this technology. We completely flip the way we go to market. It’s affecting the same customer, but when we do it versus when Oracle does it, it’s a completely different experiment.

So this is where that white-glove service you mentioned comes into play.

Exactly. You’ve got the big guys, and today they don’t get along. Let’s say your brand wants to get into digital. I’ll spend $100,000 and buy Google keywords or Facebook, but there are so many other sources of inventory out there. And that’s where we come in. Our clients spend north of $1 million a month. They want someone who’s an expert. It’s a big business number. There’s so much more quality inventory than Google and AdWords. Depending on what you want to do, some inventory is way better than others.

You mentioned some clients want to avoid dealing with Google. Why is that?

They feel Google will just sell them Google products. If you’re an advertiser you want to get the best return on your marketing dollars. Google may not be the right source of inventory based on what you’re doing. Google is very weak in Asia for example, especially in China. As you get into more emerging markets, you’re not just going to by search words. We’ll still buy inventory on Google, but we’ll spend the budget across all other types of inventory.

You can read the full interview on the AdExchanger website.

Amobee Acquires Adconion Direct & Kontera to Expand its Global Leadership in Digital Marketing Technology

acquisition_for_blog We are excited to announce that Amobee has acquired Adconion Direct North America and Adconion Australia, the industry’s leading cross channel digital advertising company, and Kontera, a prominent digital content intelligence and marketing technology company. The combined capabilities and strength of Amobee, Adconion and Kontera, enable Amobee to offer large brands a complete suite of digital marketing technologies and solutions across all channels and screens on a global scale.

What is Adconion?

Adconion Direct is a large scale, cross channel digital advertising company. It offers digital advertising solutions for Fortune 500 brands across five key marketing channels, including display, video, mobile, email, and social on all devices from a unified technology platform.

What is Kontera?

Kontera is a digital content intelligence and marketing technology company. Its real-time digital content analysis platform analyses data across mobile, web and social networks, and enables advertisers to use its native advertising capabilities to serve the most relevant ads to consumers. The intelligence and actionable insights derived from the Kontera platform allows advertisers and agencies to make real-time decisions about their brands and marketing campaigns.

We are strong believers that leading digital advertising companies are built with superior technology that allows them to strategically connect customer insights and big data, and use this expertise to create the most relevant and successful marketing campaigns. Adconion and Kontera are two companies that have led the industry with innovative marketing solutions and cutting edge technology to achieve outstanding ROI for Fortune 500 companies. Combined with Adconion’s and Kontera’s breakthrough digital technology and native advertising capabilities, Amobee is now able to uniquely provide a complete suite of digital marketing and technology solutions to large advertisers and brands around the world. We look forward to continue serving our loyal customers, partners, community, and employees.

Here’s to many future successes!
Mark Strecker

Unlock Your Wi-Fi Potential: Join Us at the Carrier Wi-Fi World Summit!

Screen Shot 2014-06-04 at 4.57.50 PM We are happy to announce that Amir Haramaty, SVP Global Operator Solutions, will be discussing Amobee’s leading Wi-Fi monetization technology in a keynote presentation entitled “Mobile’s Most Captive Real Estate: Monetizing & Engaging Audiences Through Wi-Fi” at the Carrier Wi-Fi World Summit on 10-12 June from 11:40am-12:00pm at ExCeL London.

Amobee will reveal how operators and mobile advertisers and publishers can convert their Wi-Fi networks into a monetisation and engagement platform, share how its new partnership with Cisco is changing the industry and illustrate recent success stories such as its joint Wi-Fi monetization implementation with PT Telekomunikasi and Cisco.

We’ll be showcasing the joint PT Telekomunikasi-Cisco case study at the Cisco booth, located at booth #28. In addition, Amobee will be presenting its Wi-Fi Solution and demoing the Amobee “ROI Calculator” at booth #75.

In addition, we will be participating on the “Leveraging Wi-Fi to capitalise on new revenue channels” panel on June 11 at 17:15. Topics of discussion include:

  • How would you define the network element and the services that run on the network?
  • How can Wi-Fi assist in enabling new revenue streams, extending service reach and improving brand loyalty?
  • How can operators support a move from Wi-Fi as a cost reduction service to Wi-Fi as a revenue generator?

Phil Kendall, Director Global Wireless Practise, Strategy Analytics

Amir Haramaty, SVP Operator Solutions, Amobee
Torbjorn Ward, CEO, Aptilo Networks
Asif Khan, Founder & President, Location Based Marketing Association
Sheeraz Ahmed, Head of Carrier Wi-Fi, Core & Enterprise Solutions, Qubee

We will be tweeting live from the event, so if you would like to meet a member of our team please tweet to @amobee.

Amobee to Present Keynote at #mRetailSummit in London on 6/5

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With the retail sector experiencing a massive shift toward mobility, there is no denying that retailers must be equipped to provide mobile-optimized shopping and brand experiences for consumers.  Join us at the Mobile Retail Summit tomorrow, June 5th at the One America Square in London! Amobee’s Senior Product Director, Freddie Friedman, will be presenting “The Secret to Driving Customer Acquistion, Loyalty and Engagement on Mobile
” at 12:20-12:35 GMT. Freddy will share insights from retail brands including Ebay and Expedia to demonstrate how:
–       The concept of ‘CMO in the cloud’ can provide enhanced brand control

–       The rise in programmatic mobile buying presents a massive opportunity for retail brands

–       Mobile campaign optimization tools can reduce user acquisition costs, increase in-store foot traffic and generate online sales

–       Immersive 3D mobile ad campaigns can create “showroom” experiences that delight consumers


We’ll be tweeting live from the event using the #mretailsummit and #amobee hastags. See you there!

Mary Meeker’s 2014 Internet Trends Report: All Signs Point to Increased Mobility!

Former analyst and VC Mary Meeker released her annual Internet Trends report, which is frequently cited by the digital and ad industries.  The  2014 report shows mobile data traffic is rocketing up 81%, due to the increased time spent in video. As a result, mobile use of the Internet now stands at 25% of the total, up from 14% last year.

Screen Shot 2014-05-28 at 5.10.00 PMBelow you will find additional insights and highlights.

  • Mobile data traffic is exploding – it’s up 81 percent with accelerating growth, driven in part by video
  • Meeker observed that the percent of page views coming from mobile phones in May 2014 was 25 percent, compared to 14 percent in May 2013, according to StatCounter
  • Internet advertising is still growing, but the big opportunity is in mobile ads
  • Some public-valuation commentary — Meeker thinks things in tech are not as bubblicious now as they’ve been in the past
  • Observations about the opportunities to analyze data brought in by sensors
  • Numbers about the shift to TV watching that’s more social, personalized and on-demand
  • Internet adoption is slowing down. We knew this already but what’s interesting is the creeping pace: it is now growing at  a rate of less than 10%
  • Smartphone growth is at 20% and is also slowing down, with developing markets now the engine driving expansion
  • People spend little time on print media but it sucks up a ton of the ad spend, while mobile has become a huge part of lives yet not enough is spent on mobile ads
  • Social networking is shifting from a predominantly broadcast-based medium to include much more private sharing thanks to the rise of international SMS-replacement messaging apps

You can access the full report here:

Amobee Accepts Mobile Marketing Agency of the Year Trophy at Marketing Magazine’s Agency of the Year Awards!


The Amobee team is extremely proud to announce that it has been awarded a silver “Mobile Marketing Agency of the Year” award at the 2014 Marketing Magazine Agency of the Year Awards. Held in Singapore in conjunction with Lighthouse Research, the Agency of the Year awards are based on the agency preferences of client marketers and direct feedback from over 1500 Senior marketers, making this one of the most prestigious awards in the region. For this award, every aspect of Amobee’s business was analyzed, from business performance, to product launches, and staff retention.

In short, this is a major accomplishment for our global [a] team. Cheers!


Amobee Accepts 2014 Communicator Award in Marketing Effectiveness!


We are happy to announce that Amobee has been selected as a 2014 Communicator Award winner in the Marketing Effectiveness: Interactivity category for the overall performance and creativity of the 3D Ford F-150 mobile ad experience! This award is a true testament to the effectiveness of the Amobee 3D ad platform, as it provides brands a brand new creative palette to develop a more engaging brand experiences.

“This is the type of new, innovative creative we want associated with the Ford brand,” said Brian McClary,
 Digital Marketing Manager for Ford Trucks.

With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a leading interactive media group comprised of acclaimed media, advertising, and marketing firms including:  AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin,, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

“We are both excited and amazed by the quality of work received for the 20th Annual Communicator Awards.  This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.  She added, “On behalf of the entire Academy I want to applaud this year’s Communicator Awards entrants and winners for their dedication to perfecting their craft as they continue to push the envelope of creativity.”

Amobee Boosts EMEA Region With Appointments of Top Mobile and Digital Advertising Leaders

We are happy to announce the appointment of David Barker as Senior Vice President and Managing Director for EMEA Advertising Solutions and David Long as Vice President of Commercial EMEA. Both headquartered in London, Barker and Long previously worked together at Hyperlink and joined Amobee with the common goal of bringing the industry’s leading digital advertising technology platform to agencies and brands across EMEA. Continuing our aggressive global growth, we will also be expanding our presence into Germany and other key European and Middle Eastern countries.

david barker

David Barker brings a wealth of experience building and growing successful companies in Europe, and will be significantly expanding Amobee’s customer base across Europe. Barker has held a number of global and EMEA executive advertising positions at Nokia, including Global Head of Channel Advertising and Director of Interactive Advertising. In addition, Barker has also held a number of board positions at leading advertising industry associations.

David Long, an experienced executive and entrepreneur with a track record for building and managing successfdavid longul revenue growth for digital organizations in the UK, Europe and the US, will be responsible for business development in the region and driving customer acquisitions. Long previously served as Partner at CE Capital and Close Quarter and is best known as former CEO of Skinkers, a technical digital agency that received investment by Microsoft and was acquired by IMI Mobile.


We are doubling the size of our business globally year on year, and Europe will continue to be a key region of growth due to our extensive mobile expertise and advanced technology solutions. There are no better industry experts than David Barker and David Long to lead Amobee in the next phase of growth and our expansion in Europe and the Middle East. We welcome David & David with open arms!

Dispatches From the Leading Edge of Mobile Creative

blog_paint_whiteJoin us at the upcoming IAB Mobile Marketing Center panel entitled, “Dispatches From the Leading Edge of Mobile Creative” on April 22, from 4:00pm – 6:30pm.

Ads on smartphones are no longer the dull, flat, 320×50 banner ads of years past.  IAB Mobile Rising Stars and other cool formats from industry innovators have created canvases that engage, delight, and surprise end users.  These cutting edge ads are fun, enticing, and invite and encourage engagement.  This round table conversation will seek the equilibrium between the awesome and the practical.

We’ll review the current state of adoption of IAB’s Rising Stars units, and attendees will get to see concrete examples as some of the leading mobile creative shops share the know-how and learning that they’re deriving as they surf the leading edge of mobile creative. Panelists will show off examples of their mobile ad work from the past year, and then participate in a round table conversation along with agency representation to keep everyone honest:  the most beautiful ad creative in the world is useless if it won’t scale, or costs too much to build. Register here, for free!

Moderated by:
Joe Laszlo, Senior Director, Mobile Marketing Center

Paul DeGrote, Creative Director, Amobee
Trevor Guthrie, Co-Founder, Giant Spoon
Harry Kargman, CEO & Founder, Kargo
Doug MacDonald, SVP Agency Sales, Celtra
Kevin Wassong, CEO, LIN Mobile, LIN Media

Join Amobee at the Upcoming CarrierWiFi Asia Event to “Unveil the WiFi Opportunity”

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The opportunity is massive: analysts have predicted the Wi-Fi market to be worth more than $93 billion by 2018. With over 51% of hotspots offering free Wi-Fi, today’s customer has become accustomed to the immediacy of mobile access. This has forced providers to identify a revenue opportunity: mobile monetization, allowing the service provider to share personalized and relevant offers, offer mobile payment facilities, generate marketing lists, track consumer behavior and build their brand.

We invite you to join us at the upcoming CarrierWiFi Asia from April 7-8 at the Marina Bay Sands Hotel in Singapore, where you can learn how Amobee has leveraged its expertise with mobile advertisers, publishers & operators to work with service providers globally to convert their Wi-Fi network into a built-in, hands-free monetization and engagement platform.

Amir Haramaty, SVP, Global Operator Solutions for Amobee will deliver the keynote presentation at 11:00am on Monday, April 7. Additionally, you can meet a member of our team on the exhibition floor at Booth #5, or tweet to us @amobee.

See you there!

Amobee Partners with CampaignGrid to Bring Industry’s First Voter Targeting Platform to Market

Obama 2008
In light of the upcoming United States political election period, we’re excited to share that Amobee & CampaignGrid are now providing political candidates and advocacy organizations with the ability to target 70 million+ registered U.S. voters with video and display ads on mobile web and mobile app on their smartphones and tablets. 
The integration of CampaignGrid’s NOVF into Amobee’s industry leading mobile advertising platform, Amobee RTB DSP, will allow political candidates and advocacy clients to reach voters through their mobile devices with the accuracy of direct mail and the scale of television. 
Political candidates and advocacy organizations will be able to target constituents based on voting behavior such as party affiliation, voting history, geography and thousands of other data points. Using an independent third party, CampaignGrid matches real (not modeled) voter registration data to anonymized mobile device IDs making them addressable by voter attribute.
An eMarketer July 2013 report found that U.S. adults are now spending more time with digital devices than television and over half of that is on mobile devices. In addition, a Pew Research January 2014 study stated that 56% of US adults own smart phones and 42% have tablets. 
Political candidates and advocacy groups, like any organization looking to gain supporters, are taking note of these statistics. They need to be able to reach voters where they are, and CampaignGrid’s integration with Amobee offers them another important channel!

“Houston, Do You Have A Smartphone?”

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The moon was just the beginning. So what’s next? The Travel & Tourism sector has been one of the most enthusiastic adopters of mobile technology. In today’s world, travel brands can push the envelope on what’s possibly in digital advertising creative, and use cutting-edge technology to engage the right customer at the right time, and increase ROI.
Join us at the Mobile Travel & Tourism Summit on April 2 in London to hear Amobee’s Strategy Director, Brett King, share his insights on how leading travel brands will prepare for the next phase of digital customer engagements. Brett’s keynote is from 9:25-9:45am, and you can view the entire day’s schedule here.
Tweet us @amobee if you’d like to meet a member of our team!


Join us at the “Cars & Stars” Mobile Media Summit in Los Angeles!

The automotive and entertainment industries are two of the most active advertisers in mobile, and it’s no surprise that they’ve found success by making mobile a cornerstone of their strategies. Discover what’s trending now and what’s ahead for these two worlds, and learn why mobile should be a star in every marketer’s campaign. Join us for the “Creative Evolution – The New Rich Media in Mobile” panel from 4:30-4:55pm where Amobee Creative Director, Paul DeGorte will join The Hollywood Reporter, Rosetta, Saatchi & Saatchi and Tribal Worldwide to discuss the evolving mobile technology has allowed us to bring rich media eFord F150 Amobee TDIxperiences to the smaller screen. These experiences have made the phone a showroom for advertisers, and we’re only at the tip of the iceberg of what’s possible.

Learn how to create interactive experiences for your consumers now, and discover what’s to come in the world of rich media (including an exclusive look at the Amobee 3D!)

Click here for more information
Ford F-150 campaign

A Look On the Digital Media Horizon

From in-store iBeacons, to mobile social advertising and more, the breakneck speed of the digital world is forcing brands to constantly rewrite the rules of customer engagements. Many of 2014’s bigger trends will be continuations of the major 2013 trends, including omni-channel marketing and the shift to technology within traditional agency houses.Utilizing e-Commerce Platforms to Drive Web Traffic & Create Efficient Omni-channel ExperiencesCPG, fashion and beauty brands are all fighting for eyeballs on the major online shopping channels such as Amazon and eBay.  Brands are increasingly ponying up to ensure that their brand shows up in search results, even though only 16% of retailers sell through the e-commerce giants. For example, many retailers are using Amazon’s growing advertising platform to access new and existing customers through Amazon and drive traffic to their own online shops.In addition, omni-channel strategies allow brands to engage with informed customers on and offline. Loyalty programs, in-store offers through digital-out-of-home devices, optimized mobile brand experiences, and mobile points of sale are all coming into play.

User-Generated Advertising

In the world of consumer-generated content, channels like Instagram are proving to be fantastic engagement tools, but have yet to prove actual influential purchasing activity. A recent study by the University of Wisconsin showed that there is a difference between images that propagate engagement and images that drive sales. Color, filters, and medium are all indicative of whether an image actually increases sales.

Massive Growth in APAC: More Smartphones, More Android

We are seeing the continued rise of smartphone proliferation in APAC. Asia is the largest growing smartphone market with sales growing 60-70% year-on-year.  In particular, Southeast Asia’s growth opportunities are undeniable, with over $10 billion spent on smartphones alone. Cheaper phones, more devices, more choice and a more open operating system have led to Android accounting for 72% of new operating systems shipped in APAC in 2013.

Vietnam and Thailand are the fastest growing markets, with 150% growth last year, but as the fourth largest country in the world, Indonesia is leading the way in smartphone growth. More than 15 million smartphones were sold in Indonesia in 2013, a market of more than $3.5 billion.

China is still a huge opportunity for digital advertising, especially with new operators joining the market. The average Chinese consumer purchases more online than the average US customer, with social platforms placing a much bigger focus on commerce. In the same light, many of the popular Chinese communication platforms like WeChat seamlessly fuse mobile payments, loyalty program and marketing within the app.

The Über Effect

Service apps are popping up left and right, providing consumers with on-demand services including beauty, task management, and transportation. The partner marketplace has rapidly expanded to meet the demand of these marketplaces. The user data collected from these mobile channels will continue to flourish and provide context for user behaviors like traffic patterns and the influence of weather on customer spending.

It’s a Wearable World

Wearable technology is still a nascent market, but points to a powerful mobile trend that people not only want quicker access to information (on their wrist rather than in their pocket) and that people are interested in tracking and analyzing more information about themselves. We expect to see larger screen sizes affecting not only devices but also fashion itself, with purses and pockets getting larger to accommodate larger devices. The global growth of 4G is driving better experiences and increasing video consumption on mobile. We’ll see this in general mobile content as well as ads.

Smarter & More Sophisticated Mobile Advertising

Smartphones are cheaper than ever. Entry-level phones now match the quality of mid-generation iPhones. With a global move to smartphones, mobile ads need to be smarter and accommodate larger screen sizes. Look for ads to leverage more data, including location, to make ads more relevant. Many experts anticipate the sector’s surge will be the “big change” in online retail. Online shopping records on mobile have hit all-time highs. Most CPG companies are leveraging mobile to increase brand awareness, while luxury goods brands are shifting to mobile to drive foot traffic in stores and drive online sales. Luxury goods make up 16% of retail sales in physical stores, but only 3-5% of online sales. Travel is already a major mobile market. The next step is for more travel to be booked directly through the mobile ads themselves.

It’s About the Data

Mobile ads can now leverage more data, faster, from more sources to target the right consumer at the right time based on location and product need. Companies that can make the best use of data will be the most successful. In that light, mobile operators are in a great position with the information they can leverage about consumers. Brands will be looking at data to create long-term relationships with mobile users to generate higher lifetime value from each customer

Wi-Fi is Unclaimed Real-estate

The rise of mobile devices has made Wi-Fi ubiquitous. People have come to expect Wi-Fi availability nearly everywhere they go. As a result, we are seeing more ad budgets directed toward capturing the captive audiences using Wi-Fi in places like hotels, airports, and sports stadiums.

Targeting Affluent Consumers on Mobile: What You Need to Know

The BBC’s newest World News Study examined the usage of mobile devices by affluent consumers, defined as the highest 20% income earners in each country. The study revealed the importance of smartphones to this wealthy audience, including how much they rely on their mobile devices to define their personal and business lives. The study also declared that mobile advertising is four times more effective than desktop advertising, which will be supported as mobile technology improves to allow for greater consumer engagement with branded mobile content.The survey emphasized the growing trend for news consumption on mobile devices. The number of affluent consumers who identify mobile as the single device they prefer to use for news has risen 15% since 2012, while the amount of people who say they prefer desktop has decreased by 17%.


  • 51% use their mobile phone for business, versus 40% of the general population
  • 39% access the internet via their mobile devices at least once an hour, which is 18% higher than the general population
  • 18% are more likely to share their location to get relevant services than the general population
  • Affluent consumers are more likely to prefer mobile devices to desktop for news-related content than the general population.  The contrast is particularly notable for current affairs or breaking news, where the figure is 15% higher for affluent consumers than the general population, and business/finance news, where it is 28% higher
  • News apps are the most frequently used mobile phone apps for affluent consumers, while social network apps are favored by the general population
  • One-third of affluent consumers agree that if a brand wants to be “modern” and “dynamic” it needs to be on mobile, which is 15% higher than the general population
  • Mobile advertising is 4X as effective as desktop advertising in driving key brand metrics such as awareness, favorability and purchase intent amongst the total population
  • 41% of high-net-worth individuals feel positively about mobile advertising on sites where the content is free

In total, the rapid increase of mobile proliferation and usage are forcing brands to create innovative, mobile-friendly experiences on mobile web and mobile app, on a global scale. It’s undeniable that consumers are delving deeper into stories on their mobiles, consuming more rich media, and are becoming more accustomed to mobile advertising.

[a•mo•bee] is pleased to present “The Art and Science of Mobile Advertising” with Robert Andersen on Monday, 31 March at 11:15am and “The VC View: Full Disclosure” with Trevor Healy on Tuesday, 1 April at 11:15am at Advertising Week Europe.


Top 10 Mobile Insights You’ll Need to Know at #AWEurope

  1. Media budgets will move around to follow the best placements and most relevant/targeted audiences. In that regard, mobile drives the digital media ecosystem.
  2. Mobile is the only medium where time spent per media is growing. Adults in the US spend an average of 2 hours, 21 minutes per day on non-voice mobile activities, longer than they spend online on desktop and laptop computers.
  3. More than 1.75 billion smartphones shipped globally in 2013. That number will grow to 2.5 billion by 2017. Smartphone users currently make up 38.5% of all mobile phone users and will grow to 48.8% by 2017.
  4. Mobile is now the main driver of growth in global advertising spend. In fact, mobile will contribute 36% of extra ad spend between 2013 and 2016. As budgets grow, existing budgets or incremental budgets will shift within in the agency to other channels like mobile. This will predominantly come from agencies that are implementing cross-channel and omni-channel strategies with a mobile focus.
  5. While existing mobile ad units like display and video are effective, brands are starting to explore new innovative mobile formats like Amobee 3D that significantly boost engagement and time spend in-ad.
  6. Global ad spend on mobile was £9.52 billion in 2013 and will grow nearly 300% in the next four years to £35.89 billion in 2017. In Europe, the mobile ad spend was £2.26 billion, and will more than triple to £9.62 billion in 2017.
  7. As mobile ad spend grows, the need for real-time data in driving mobile ad strategies has grown.
  8. Mobile-based ad insertions were up 85% in 2013 for a total of £9.62 billion, representing 14% of global digital advertising revenues.
  9. Mobile search generated £5.17 billion of spend in 2013, which is approximately 14% of total paid search, up from 9% in 2012. Mobile paid search is forecasted to reach 17 percent in 2014.
  10. Mobile programmatic buying is flourishing, as it drives digital media’s overall growth.  In the United States alone, spend on real-time bidding was up 60% in 2013, with an overall spend in the U.S. totaling $7.4 billion or £4.45 billion.

[a•mo•bee] is pleased to present “The Art and Science of Mobile Advertising” with Robert Andersen on Monday, 31 March at 11:15am and “The VC View: Full Disclosure” with Trevor Healy on Tuesday, 1 April at 11:15am at Advertising Week Europe.

Amobee Heads to #AWEurope!

Advertising Week mobile

We’re happy to announce our official sponsorship of Advertising Week Europe, the premier event for marketing and communications leaders. It takes place in London from March 31-April 4. As part of the our official sponsorship of the conference, Amobee’s industry-leading mobile advertising technology is powering the advertisements within the official Advertising Week Europe mobile app. You can download the app here.

Our speaking opportunities include:

“The Art and Science of Mobile Advertising”
Robert Andersen, Advertising Services Director for Amobee, will  present a hands-on workshop focusing on combining the creative and technical aspects of mobile advertising for the best possible return. Andersen will discuss how to push the envelope with mobile creative, using 3D mobile ads that go beyond HTML5’s capabilities. Case studies will demonstrate how brands can leverage 3D for next-generation mobile ads as well as cutting edge technology to get that creative to the right customer at the right time, and increase ROI using real-time programmatic buying. The workshop will be held at 11:15 am  on March 31 in News Room Studio A at the BAFTA.

“The Mobile C-Suite”
On Tuesday, April 1 at 9:00am, Healy will join CEOs and executives from other leading mobile technology companies to discuss the future of mobile for brand advertisers and mobile users. The panel will be held at the David Lean Room at the BAFTA, London’s home to the British Academy of Film and Television Arts.

“The VC View: Full Disclosure”
Also on Tuesday, April 1, Healy will sit down with industry expert and venture capitalist Philippe Botteri of Accel Partners for a deep dive into digital advertising and technology trends. They will discuss the hottest investment markets, and what will be the next big idea to disrupt today’s market. The discussion is scheduled for 11:15 am in the David Lean Room at the BAFTA.

“Masters of Monetization: Mobile”
David Barker, SVP and MD EMEA for Amobee, will be participating in a panel in which leading practitioners in the rapidly evolving mobile arena on driving revenue and growing share. Other panelists include Marketing Week, Weve, AppNexus, and xAd. The panel starts at 12:45pm on Tuesday, April 1 in the David Lean Room.

“Lord of Programmatic”
Programmatic is widely hailed as a key to delivering on the promise of digital disruption and the data-rich ecosystem. Watch Dan Wilson, GM Business Management for Amobee, and other industry leaders debate programmatic’s present and future and go deep on the industry’s biggest hot button of 2014. The panel takes place at the David Lean Room at 10:30am on Wednesday, April 2.

We’d love to schedule a meeting, so send us a DM on our Facebook or tweet us @amobee!

Customers Come and Go, but Fans Stay for Life: Introducing Amobee LTV

Amobee LTV Demo from Amobee on Vimeo.

Apps are quickly becoming the new gateway to customer loyalty, brand recognition, product discovery and digital revenue, and it is critical for companies to understand the true value of their mobile app users and to make sure they effectively engage and retain those users.

As such, we’re happy to announce a significant update to the Amobee Platform: Amobee LTV. The new platform enables marketing executives and app developers to use customer insights to vastly increase the chances of retaining app users, creating fans for a lifetime.

With the added capabilities of Amobee LTV, the Amobee Platform is the industry’s most comprehensive digital advertising platform for advertisers, publishers and app developers who use mobile apps to build lifetime relationships with consumers.

Amobee LTV capabilities include:

–        detailed insights on mobile app users

–        directly engage and re-engage app users

–        user-friendly, holistic view of what users are doing with multiple apps

–        segment audiences

–        generate a lifetime value score for each app or customer segment

–        integrated engagement tools for in-app text and rich-media push notifications

Amobee LTV Dashboard

For more information about Amobee LTV, or to join our private beta, visit:



Join us at the Digital Masterclass events in NYC !

We’re happy to announce that Amobee will be one of the premier speakers at the Digital Brand Masterclass & Digital Entertainment Masterclass events tomorrow, February 18th at the Union Square Ballroom in NYC.

Represented by Amobee’s Head of East Coast Sales, Trevor Hamilton, Amobee will provide key insights to brand executives on how to master the mobile channel in their overall business strategies, as well as sharing industry best practices & Amobee’s latest technology innovations like PULSE 3D mobile ads.

We’ll be tweeting live from both of the events, so join the conversation with the #masterclassing hashtag! Our Twitter handle is: @amobee.

PULSE 3D banner

To attend the free event, please click here.



As marketers reevaluate all the marketing tools in their arsenal, it’s undeniable that change will be coming faster than ever. Stepping into 2014, we know that businesses will move away from a channel-centric approach to a customer-centric one. By optimizing marketing efforts to center upon the customer, mobile will maintain its position as a primary marketing channel. Here are some predictions on the biggest areas of change we’ll see in 2014.


We are seeing the continued rise of smartphone proliferation in APAC. Asia is the largest growing smartphone market with a 77.3 percent increase (Gartner). In fact, from January to September 2013, consumers from Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia and the Philippines spent over $10 Billion on 41.5 million smartphones (GfK Asia).

As the fourth largest country in the world, Indonesia is leading the way in smartphone growth. More than 15 million smartphones were sold in Indonesia in 2013, a market of more than $3.5 billion (GfK Asia).

China is still a huge opportunity for mobile advertising, especially with new mobile players entering the market.

Developers and advertisers will have an even stronger focus on Android in Asia. Cheaper phones, more device variety, and a comparatively open operating system have led to Android accounting for 72% of new operating systems shipped in APAC in 2013 (IDC).


Wearable technology is still a nascent market, but points to a powerful mobile trend in which people want faster, more convenient access to information.

We expect to see larger screen sizes affecting not only devices, but fashion itself, with purses and pockets getting larger to accommodate these bigger devices.

The global growth of 4G is driving better digital experiences and increasing video consumption on mobile. This added connectivity will positively impact both content and advertising on mobile.

With over 80% of mobile users under 24 years of age sleep next to their phones, and 87% of mobile users experiencing “phantom cellphone vibrations,” it’s undeniable that dependency on mobile will increase (Pew Research).


Smartphones are cheaper than ever. Entry-level phones now match the quality of mid-generation iPhones.  The market is experiencing a kind of “Darwinian effect,” where ‘Dad’ is now using his fourth or fifth generation smartphone, so we’re seeing an increase in hand-me-down smart devices.

With 4.5 Billion mobile users and an increasing number of smartphones, mobile ads need to be smarter and more native. The mobile ads of 2014 will leverage several layers of user data, including location, to make messaging highly relevant.

Mobile advertising is seeing a massive uptick in key consumer industries:

  • CPG companies are leveraging mobile to increase brand awareness.
  • Luxury goods companies are utilizing mobile to drive foot traffic in stores and drive online sales.
  • Travel is already a major mobile market. We will see more travelers booking directly through the mobile ads, and engaging with mobile apps pre and post travel.


Mobile ads can now leverage more data, from more sources, at a significantly faster speed, to target the right consumer, at the right time based on location and product need. Companies that can make the best use of data will be the most successful.

Mobile operators are in a great position in the mobile advertising ecosystem, and will continue to leverage subscriber information securely.

More companies will strategically use data to create long-term relationships with mobile users to generate higher lifetime value from each customer, particularly through mobile brand apps.

The rise of mobile devices has made Wi-Fi ubiquitous. Increasingly so, consumers have come to expect Wi-Fi availability nearly everywhere they go.

We are seeing more ad budgets directed toward capturing the captive audiences using Wi-Fi in high-trafficked places like hotels, airports, casinos and sports stadiums.


Trevor Healy, CEO of Amobee


We’re proud to be the exclusive digital partner of the Mercedes Benz STYLO Asia Fashion Week, an Asia-wide collaboration of top emerging designers in Kuala Lumpur, Malaysia. As part of its partnership, Amobee created the sleek Mercedes Benz STYLO Asia Fashion Week mobile website. In addition, Amobee will be the presenting sponsor of the “Night of Fashion”.

20131205_fashion_week_kuala_lumpurPartnering with this premier fashion event in Asia is a great opportunity for [a•mo•bee] to expand in two growth markets. Malaysia is an advanced and fast growing mobile market, and fashion brands are increasingly looking to mobile to engage the Generation C audience. In fact, Malaysia has a mobile phone penetration of 137%, with nearly 30% of the population owning smartphones according to Nielsen.

“[a•mo•bee] brings their considerable mobile and digital marketing expertise to the fashion industry with this partnership,” said Nancy Yeoh, president and CEO of STYLO Asia Fashion Week. “We’re excited to continue working with [a•mo•bee] on future projects to bring their digital expertise to the fashion industry and the Malaysian market.”

In addition to Asia Fashion Week, [a•mo•bee] is also working with Maxis, Malaysia’s largest national mobile operator, to introduce new services using [a•mo•bee]’s PULSE platform.


20131118_me_awardWe’re happy to announce that [a•mo•bee]’s PULSE 3D mobile ad platform was declared the “Best Rich Media Ad Platform” in the 2013 ME Awards from Mobile Entertainment for the second consecutive year!

[a•mo•bee]’s PULSE 3D is the industry’s leading 3D mobile advertising platform, and its capabilities have growth significantly to provide the most realistic 3D mobile graphics in the industry. We’ve innovated PULSE 3D over the past year to continue creating the most beautiful and immersive ads in the industry with added intelligence, scalability and reach.

Katy Phillips, publisher of Mobile Entertainment said, “This year’s ME Awards received some truly inspiring entries that really demonstrated the fact that the global mobile content market still buzzes with creativity. Technology has developed so much over the last year and consumer experiences on mobile have reached an all-time high. [a•mo•bee]’s PULSE 3D is a fantastic example of technology pushing the envelope beyond rich media to give mobile users an incredible mobile advertising experience. Well done!”

[a•mo•bee] is honored that Mobile Entertainment has recognized our efforts for another year!