Introducing Amobee’s Advanced Video Viewability and Brand Safety Technology for Digital Video Advertisers

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Some of the biggest challenges digital marketers face today is non-viewable impressions and ad fraud, which are prohibiting scale for digital video. As an answer to this issue in the market, we are thrilled to introduce our proprietary, new video viewability and brand safety technology (VVBS).

The new VVBS technology will provide digital advertisers with assurance that an ad will be viewable prior to being served, resulting in greater efficiency and brand safety. This latest enhancement to the cross channel Amobee DSP leverages Amobee’s first party, pre-serve and post-serve data to decide if a video ad meets with standards established by the Media Rating Council (MRC).

Through Amobee DSP, we are able to solve one of the industry’s biggest obstacles in reducing the amount of wasted impressions while protecting our advertisers and aligning them with the highest quality of brand safe video inventory. In addition, Amobee VVBS guarantees that an advertiser will only pay for impressions if at least 50 percent of the video ad is visible on a consumer’s screen for two consecutive seconds or more, without relying on third party data.

“Amobee uniquely helps advertisers be proactive about their media buy,” said Robin Zieme, VP of Video at Amobee. “This level of transparency will give digital video the same level of quality control and frequency management that is currently expected with television media, known as Opportunity To See, and we expect to see more growth in digital video with our VVBS technology.”

Amobee VVBS technology is now available to advertisers in North America on a viewable CPM basis.

Read the full release here.

Amobee President & SVP Named Two of Most Influential People in Tech by Techweek100!

Screen Shot 2014-11-17 at 9.52.53 AMAmobee President, Kim Perell, and Amobee SVP of DSP, Brian Baumgart, have been named two of the most influential people and organizations in technology in the 2014 Los Angeles Techweek100!

Techweek is a national technology conference with a mission to showcase, celebrate, and enable innovation ecosystems. The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. The list includes leaders of fast-growing tech companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field.

To create each list, Techweek reviews five major factors in the nomination process:

  • Has played an instrumental role in the growth of an accelerating market-specific technology company.
  • Has led specific innovative technology initiatives for public or private corporations his or her ecosystem.
  • Has been an active supporter of growth in the community as an advisor or mentor.
  • Has created a net benefit for the public, such as: invented a coding language or led a civic initiative.
  • Has been an integral part of companies attaining the necessary capital for success and strategic growth.
We’re in good company – check out the full list here.

Techweek Los Angeles event takes place from November 17th – 23rd.

Congrats, Kim and Brian!

The Value Of Video For Social Advertising

In a recent thought leadership piece for MediaPost, Chad Bronstein, VP Global Partnerships for Amobee shares his insights on the value of video in social advertising.

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The value of video in digital marketing is growing as video consumption continues to rise across channels and connected devices. In the first half of 2014, the Interactive Advertising Bureau reported digital video ad spending increased by 24% compared to the first half of 2013.

While TV is not dead — consumers still watch on average 4.5 hours of TV per day — users are spending significant amounts of more time viewing video content on other devices like desktop, smartphone and tablet. Mobile now accounts for 22% of overall digital video consumption, expected to rise in 2015 with ad spending in social expected to exceed $26 billion dollars globally.

Enter Social Media: A Channel Capable of Widespread Impact

As marketers, we need to stop thinking in silos and start media planning with complete storytelling in mind. Using video content and social channels together to tell a cohesive, engaging narrative that leverages the mind-set of the user, based on the screen and platform they are viewing, should be the norm.

Once content creators begin to develop video based on channel and device, engagement and video completion rates skyrocket. Adding videos to landing pages can increase conversions by nearly 90 percent—especially across the ever-increasing landscape of social platforms, where video has become a strategic way to break through the daily clutter of 58 million tweets, 4.75 billion pieces of Facebook content, and 60 million Instagram posts.

Few advertising channels outside of social allow a brand to maximize distribution of short- and long-form content and get users to watch nearly an entire video clip. Video is a tool to help change perception and sentiment among a brand’s target audience, while leveraging established advocates to relay influential opinions to their peers across multiple channels.

Given the usage of social platforms, high engagement with content and the ability to target audiences on a one-to-one level, it’s surprising that video and social are so commonly planned separately. As marketers, isn’t it our job to find the right user and deliver the right message to them at the right time? If so, why are we not planning video strategies on Facebook and Twitter in conjunction with our broader video buys? It is time to tear down the channel walls and start building smarter media plans inclusive of social user behavior and each platform’s unique capabilities.

Video-based social media offerings are becoming more advanced and marketers should continue to adjust their strategy accordingly. Recent research from SocialBakers found that more marketers are opting for Facebook video over YouTube, and Twitter’s native Video Card outperforms YouTube links — emphasizing the huge opportunity for brands to develop engaging content that resonates with each social network’s unique audience and format.

Using Video to Increase the Success of Social Campaigns

A recent example of a video-based social media campaign that demonstrates the power of video and narrative was Showtime’s “Homeland” TV series fall season launch on Twitter. Leading up to the premiere, Showtime used the @SHO_Homeland handle to reveal a promo video clip to followers. Followers were teased to engage with @SHO_Homeland until their tweets unlocked additional exclusive video content.

What this type of execution proves is that a brand’s social media followers can be activated to help spur further awareness and engagement when the right creative is used and strategically promoted. However, TV ad targeting alone will not reach a brand’s entire audience—and when utilized as the only targeting parameter it can lack scale so it’s important to build in additional targeting to expand reach. This is where Big Data comes into play.

Leveraging Social Data for Audience Connection

Knowing what drives social users to action needs to be determined by real-time and historical content consumption behavior. Tapping into the actionable insights that come from Big Data are essential in identifying trends and a brand’s key influencers that can be activated to optimize campaigns. Once you know who you should target, what matters to them, and what content will keep them engaged, social media becomes a viable means for brands to sustain 1-to-1 dialog at scale.

To learn more about Amobee’s comprehensive social solutions for marketers, please click here.

Amobee to Deliver Featured Keynotes at Three Upcoming NYC Events!

We have an action packed Tuesday in NYC this week. We are a featured keynote speaker at three exciting media events, and we would love for you to join us.

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Learn how leading brands are driving higher returns on their digital marketing spend through multiscreen 3D brand experiences at the #Masterclassing events:

Digital Brand Masterclass
8:30am – 12:30pm
Union Square Ballroom, NYC
”Love It, Touch It, Want It”
Keynote Speaker: Vicki Rokhlin, Manager, Amobee

Digital Fashion & Luxury Masterclass
1:30pm – 5:30pm
Union Square Ballroom, NYC
”Love It, Touch It, Want It”
Keynote Speaker: Vicki Rokhlin, Manager, Amobee

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Millennials are constantly connected from multiple devices, with a wide variety of online consumption behaviors. Learn about the key trends that every brand marketer needs to know in order to effectively target and engage the Millennial consumer across devices:

Brand Innovators: Mobile & Millennials
1:30pm – 1:55pm
NoMad Hotel, NYC
“The Brand of the Future: How to Connect with the Mobile Millennial”
Keynote Speaker: Assaf Henkin, Senior Vice President, Brand Intelligence Solutions, Amobee

If you would like like to meet a member of our team, please tweet to us @amobee.

Amobee President, Kim Reed Perell, Named One of “Mobile Women to Watch in 2015” by Mobile Marketer

We are happy to announce that Amobee President, Kim Perell, was selected as one of the “Women to Watch in 2015,” a list that honors female executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015. Honorees were selected for their dedication to craft, ambition, leadership potential and educator.

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To select the 25 smartest women in mobile, Mobile Marketer invited readers to submit their nominations. The Mobile Marketer team then judged the nominees based on their merits and selected those women who demonstrated the most passion and promise to push the mobile envelope in 2015.

The sixth annual Mobile Women to Watch list includes executives from General Motors, Target, Walgreens, Starwood Hotels and Resorts, Boston Children’s Hospital, Scripps Network, Horizon Media, Digitas Health LifeBrands, Bottle Rocket, Team Detroit, Outbrain, and DigitasLBi.

“While the realities of an emerging medium are acknowledged, so is mobile’s place in the multichannel marketing and retail ecosystem,” said Mikey Alam Khan, Editor in Chief for Napean, the parent company of Mobile Marketer. “These Mobile Women to Watch are set to distinguish themselves even further in 2015, no doubt realizing that mobile advertising, marketing, media and commerce’s ultimate job is to move product across category.”

As part of this accolade, Kim was given the opportunity to do a Q&A with Mobile Marketer:

What do you most like about your job?

What I like most about my job is that I get to be a part of a very exciting and dynamic industry. Consumers have become digitally minded and the state of mobile marketing is always changing, so marketers need superior technology and cutting-edge solutions to not just keep up with the speed of evolution but eclipse it. I thrive off this exciting challenge to keep Amobee’s clients ahead of trends.

What is the biggest challenge in your job?

I think the biggest challenge in digital marketing is that the Internet never sleeps, and because of that, we have to constantly be thinking about what is the next big idea or innovation that will provide solutions to help our clients continue to grow their businesses and make advertising more relevant to consumers across every channel and device that they consume media on.

What is your work priority for 2015?

As a global company, our goal is provide brands and agencies with the white-glove service so they can successfully implement mobile and cross-channel digital marketing campaigns.

What will it take to attract more women to mobile marketing?


We need to ask a bigger question and that is, “What will it take to attract more women to marketing in general?” Supporting women in leadership is essential, especially in the marketing industry, which has been, and still remains to be male dominated. What will help attract more women is mentorship, education and giving females in companies the opportunity to grow and develop new skills that will help them succeed in their roles and rise as a leader within their organization.

Your proudest achievement in mobile?

I’m really proud of our Amobee 3D product. It’s remark- able how our team has developed the technology to take rich media on mobile, tablet and now desktop to the next level. We just launched Amobee 3D for multiple devices at Advertising Week, achieving many awards for our Ford F-150 3D mobile campaign.

Congrats, Kim!

To view the complete list of honorees, please click here.