Announcing Amobee’s New APAC Business Director, Adam Wade

 Adam Wade Headshot

Today, we are announcing the appointment of digital media veteran Adam Wade as Business Director. Based in Sydney, Australia, Adam will be responsible for driving strategic planning and implementation to ensure Amobee continues on its upward trajectory as the leader in digital marketing.

With over 13 years of experience in digital media at large global agencies in London and Sydney, Wade most recently served as Digital Director at Carat for over six years. His past roles include Digital Manager at Quantum, and senior positions at The Media Shop and Swiss Watch Co.

“I am excited to be part of the next Amobee chapter as we enable companies to fully harness our combination of big data, cloud based technology and cross channel advertising solutions,” said Adam Wade, newly appointed business director at Amobee. “The digital marketing industry is in a period of enormous expansion, and it is fantastic to be part of a team that is at the forefront of moving from mobile to fully integrated, cross channel advertising solutions.”

We welcome Adam’s industry expertise, energy and expansive understanding of the digital marketing industry, which will be instrumental as we enter our next phase of growth!

Read the full announcement here.

Amobee CEO Mark Strecker Graces the Cover of Mobile Marketing Magazine

Mobile Marketing Magazine published its latest issue featuring Amobee CEO, Mark Strecker, on the front cover!

Screen Shot 2014-10-20 at 8.34.59 AMIn this issue David Murphy, Chief Editor of Mobile Marketing Magazine, discusses Amobee’s evolution from a mobile outfit to an all-embracing digital marketing technology firm.

Screen Shot 2014-10-15 at 11.54.25 AM
To read the entire feature piece, please click here (Mark’s interview is on page 21-22).
Mobile Marketing is the leading publication serving the global mobile marketing industry. Their aim is to keep all stakeholders fully informed about the latest developments in the sector.

Join Amobee at the J.D. Power 2014 Automotive Marketing Roundtable 

More than 1,500 industry leaders representing OEMs, retailers, agencies, publishers, dealers, third-party websites, and affiliates will come together at the Belagio in Las Vegas this week to deliver an extraordinary array of valuable insights and perspectives on critical marketing issues facing the automotive industry. The 9th annual JD Power Automotive Marketing Roundtable offers an excellent lineup of topics and speakers focused on the latest issues, ideas, concepts, and trends in automotive digital marketing.

Amobee will be moderating a world class panel of automotive industry leaders and we invite you to attend!

Thursday, October 16th
1:25 – 2:10 PM
Main Stage

Winning Strategies for Effective Cross-Channel Automotive Advertising
Experts from leading brands and agencies discuss the challenges and opportunities auto marketers face in planning and executing digital ad campaigns in the era of cross-channel consumers. Panelists explore innovative methods for leveraging big data and cross-channel insights to target audiences across screens, as well as identify how to optimize campaigns to increase buying efficiencies. Attendees can take away key cross-channel advertising strategies to effectively reach auto intenders throughout the purchase cycle in today’s complex media environment.

Raj Gill, VP of Automotive – [a•mo•bee]

Jeffrey Hey, Associate Digital Media Director – Team Detroit
Olga Weinraub, VP Media Director, Digital – The Garage Team Mazda
Scott Martino, Marketing Analytics Lead – Mercedes-Benz USA

Attend the panel and you’ll also have an opportunity to win a new Samsung Connected TV! 

Want to meet a member of the [a] team? We will be tweeting with the hashtag #JDPAAMR, facebooking and blogging from the event so don’t hesitate to reach out to us!

Amobee Becomes Official Twitter Marketing Platform Partner and Launches “Amobee for Twitter” Solution

Today marks another important milestone in Amobee’s evolution to offer the most advanced digital marketing technology platform for advertisers. We announced that we are an official Twitter Marketing Platform Partner launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform, using the cross channel Amobee DSP – the smartest way to buy media across all channels. With sophisticated machine learning algorithms and granular campaign management capabilities, the Amobee platform delivers maximum performance against advertiser goals.

Amobee for TwitterOnly 26 companies worldwide qualify as an official Twitter Marketing Platform Partner with Ads API integration which means that Amobee meets the highest standards in providing the game-changing technology and expertise that enable marketers to reach a multitude of marketing goals with Twitter Advertising.

Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence and new ways to optimize their campaigns on Twitter to effectively increase awareness, engagement and follower growth.

Amobee for Twitter is part of the Amobee Social suite of data-driven solutions that result in superior ROI. The new solution for Twitter uses a unique targeting engine that is powered by Amobee Brand Intelligence which analyzes the world’s content consumption patterns. By leveraging Amobee Brand Intelligence, real-time trend identification, historical consumer interests and keyword associations, the Amobee platform achieves superior results across social, mobile, and the web.

It’s an exciting time in digital marketing, and there is great opportunity for brands on Twitter to growth their follower base, connect with consumers based on what’s trending, drive app installs, influence deeper engagement and leverage video in a whole new way. To view a list of Amobee’s deployed capabilities for Twitter Advertising and download our case studies, please visit Amobee’s Twitter Partner Profile.

Kim Perell, President

Amobee is Headed to the Mobile Games Forum Seattle!

Screen Shot 2014-10-13 at 5.06.48 PMWhat: Mobile Games Forum
When: October 20-22, 2014
Where: Bell Harbor International Conference Center

Amobee is a featured keynote and breakout speaker, and we invite you to participate in our speaking sessions:

Tuesday, Oct 21st
Main Auditorium
1:00 – 1:25 PM

The Secret to Driving Customer Acquisition, Loyalty and Engagement on Mobile

With the gaming sector experiencing a massive shift toward mobility, there is no denying that game companies and app developers must be equipped to provide mobile-optimized gaming experiences for consumers. Freddy Friedman, Senior Product Director for leading digital advertising technology company, Amobee, will share insights from leading gaming brands to demonstrate how:

  • The concept of ‘CMO in the cloud’ can provide enhanced brand control and provide a better gaming experience for the end user
  • The rise in programmatic mobile buying presents a massive opportunity to acquire more users, which will yield higher revenues on an ongoing basis
  • Immersive 3D mobile ad campaigns can create “showroom” experiences that delight gamers to 
  • Lifetime Value Technology (LTV) allows you to analyze mobile app user behavior, strengthen user engagement, and increase the overall value of mobile app users

Tuesday, Oct 21st
Cove  Room
3:00 – 4:00PM

Way to engage!  Now Let’s Talk Value…

The last five years have seen consistent growth in mobile advertising spend as the medium has proved itself a reliable channel for driving traffic to mobile properties, particularly app download destinations. Therefore, it is critical for gaming companies and app developers to have access to analytics on mobile app user behavior to strengthen user engagement, and increase the overall lifetime value of mobile app users and ROI on their apps.

 But what should you really be looking for to make you smarter about your app users? In this lively session, join Freddy Friedman, Senior Product Director for leading digital advertising technology company, Amobee, as explains how to better answer the following:

  • Who are your app users? 
  • How to acquire high-value app users?
  • What are users doing with your apps? 
  • How to keep them engaged? 
  • How to increase revenue per app user?
  • How to measure campaign effectiveness?

 Tuesday, Oct 21st

Amobee Sponsored After Party
Bell Harbor Cruise – Pier 66
7:30 – 10:00 PM

If you would like to meet a member of our team, please come to our booth (#11) or tweet to us (@amobee) using the #MGF2014 event hashtag.