Amobee Launches First Multi-Screen 3D Experience for Advertisers to Deliver Unparalleled Engagement

 

Today, we are proud to announce the availability of Amobee 3D across multiple digital devices and screens. With today’s consumers living in a multi-screen world, Amobee 3D was designed to deliver full-sensory, interactive digital ads across all screens. We believe it’s going to fundamentally change the way brands interact with consumers because it enables our advertisers to create and deliver full-sensory, interactive digital ads delivering unprecedented brand lift and engagement for advertisers.

Amobee’s proprietary 3D technology has enabled prominent Fortune 100 brands, including Ford, Nokia and BMW, to create award winning ad campaigns that resulted in three to four times increased engagement when compared to the industry average with other rich media ad formats.

Some of the most notable features of the state-of-the-art technology include:

  • Full volume 3D scenes with touch and accelerometer interactivity
  • True 360 degrees of interactivity with full-volume 3D models
  • 3D animated headlines, products, buttons
  • Dynamic, interactive hotspots
  • Cutting edge visuals for a cinematic experience including enhanced shade and light functionalities
  • Customizable product colors and experiences in real-time
  • Social sharing functionality
  • App-like simulations

As a true testament to the Amobee 3D technology, we have been shortlisted in the following award programs for the immersive Ford F-150 3D launch campaign:

  • MediaPost OMMA Awards (results announced Oct 1)
    • Mobile Marketing: Single Execution (VOTE HERE!)
  • MMA SMARTIES Awards (results announced Oct 1)
    • Innovation Category
  • Mobile Media Summit Mafia Awards (results announced Sept 29)

To view some demos of the Amobee 3D technology in action, please click here. In addition, you can experience the Amobee 3D ads with Amobee [ad] showcase, now available in the iTunes and Google Play app stores.

We’re incredibly proud of this accomplished launch, and will be showcasing the Amobee 3D technology this week at Advertising Week New York. To view our full schedule or to RSVP for a free ticket to one of our speaking events, please click here.

Amobee CEO to Present Keynote at Brand Innovators Mega Trends Event on 10/1 in NYC!

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Join the Amobee team at the upcoming Brand Innovators “Mega Trends” Summit on October 1, 2014 in NYC during Advertising Week! The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees hear first hand from client side CMOs, media directors, and brand marketers about how they are reaping the benefits of digital media. View the full agenda here.

Ace Hotel
20 W 29th St, New York, NY ‎

Amobee Keynote: “How 3D is Fundamentally Changing the Digital Ad Experience”
11:10 – 11:30 AM
Mark Strecker, CEO, Amobee

 People are consuming digital content across multiple devices at an unprecedented speed. Advertisers are aware of consumers’ increasing demand for savvy digital experiences, yet the market is still flooded with two-dimensional advertising. Amobee 3D is fundamentally changing the digital advertising experience for consumers by enabling advertisers to deliver a highly engaging sensory brand experience that translates to unprecedented brand lift and ROI.

We’ll be tweeting live from the event, so tweet to us @amobee using the #BISummit hashtag!

Amobee Heads to Advertising Week NYC #AWXI

[a•mo•bee] is one of the featured speakers and panelists at the upcoming Advertising Week in New York City!

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Advertising Week is the world’s premiere annual gathering of marketing and communications leaders each year in New York City. With more than 250 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies.

If you would like to attend one of [a•mo•bee]’s panels or workshop, please RSVP to elisha@amobee.com for a free ticket.

“WIRED NXT”
Monday, September 29th
10:00 – 10:50 AM at Hard Rock Cafe

Connecting with today’s distracted on-the-go consumer has never been more challenging. Progressive, cutting-edge thinkers on the age of disruptive innovation, relevance and resonance.

Moderator: Frank Rose, Correspondent for WIRED
Mark Strecker, CEO, [a•mo•bee]
Andrew Bruce, CEO, Publicis Worldwide, North America
Alexandra Cameron, CEO, Keek
Kim Kadlec, Global Head of Relationship Management, AOL
Jessica Rodriguez, CMO, Univision

“The New Mobile Metric”
Monday, September 29th
2:45 – 3:30 PM at TimesCenter

Mobile pioneers discuss how advances in technology are creating new opportunities for revenue and engagement.

Moderator: John Ferraro, VP of Ad Sales West, Whitepages
Rujul Patel, SVP, Global Publisher Solutions, [a•mo•bee]
Harry Kargman, CEO, Kargo
Jeremy Steinberg, SVP, The Weather Channel
Jonathan Wolf, Chief Product Officer, Criteo


“Love It, Touch It, Want It”
Tuesday, September 30th
1:00 – 1:50 PM at Lucille’s at B.B. King

In today’s oversaturated advertising market, how can you increase engagement and brand loyalty to drive higher returns on your digital marketing spend? Full sensory 3D experiences are taking advertising to a different dimension and driving unprecedented engagement rates. Learn how some of the world’s most innovative brands are creating realistic 3D digital ads that enable customers to engage with their products in ways never before possible.

Paul DeGrote, U.S. Creative Director, [a•mo•bee]
Yoni Koenig, Product Director, [a•mo•bee] 3D, [a•mo•bee]

 

In addition, [a•mo•bee] ad-enabled the Advertising Week mobile app for iOS and Android.  We created an uber impressive [a•mo•bee] 3D ad specially for the #AWXI audiences. Register, login, and add events into My Week to keep your calendar in sync with the AW mobile calendar.

Want to meet a member of the [a] team? We will be tweeting and facebooking live from the event using the #AWXI hashtag, so don’t hesitate to reach out to us!

 

Amobee Completes Acquisitions of Adconion Direct and Kontera to Offer Leading Cross-Channel Digital Marketing Technology Platform and Solutions

I am happy to announce that Amobee has completed the acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera). The successful integration of all three companies under the Amobee brand allows us to offer marketers, agencies, publishers and operators the most advanced cross channel digital marketing technology platform and solutions with powerful intelligence at its core.

By unifying Adconion Direct and Kontera under the Amobee brand, we are now in the best position to lead the market with innovative, data-driven digital marketing technology and solutions that enables them to connect and engage with consumers in highly measurable ways across all channels and devices.

In the fast growing digital marketing space, data and technology are game changers. With Amobee’s world-class leadership team and deep technology expertise, we now have the essential ingredients for Amobee’s next phase of growth.

To learn more about the acquisitions and the unified suite of Amobee products and services, please click here.

Cheers!
Mark Strecker, CEO

 

Amobee’s Newly Acquired Company, Adconion Direct, Named a Best Company to Sell For by Selling Power Magazine

We are happy to announce that our newly acquired company, Adconion Direct, was just named a 2014 “50 Best Companies to Sell For” by Selling Power magazine!! The list ranks companies in the United States based on three key criteria: compensation package, training and career mobility. With other notable organizations recognized on the list including Google, Microsoft, Living Social and FedEx.

We’re firm believers that great people make great companies, and we are dedicated to creating the best sales workforce possible to service our clients and partners. Our sales team’s commitment, work ethic and passion for digital advertising are the pillars of our continued success. Our exceptional salesforce provides advertisers and agencies with cutting-edge technologies and innovative digital marketing solutions to address the complex and evolving advertising ecosystem. We maintain a relentless focus on providing training and career building opportunities for our sellers and we arm them with the very best products, technology and market insights.

It’s an honor to be recognized and I’d like to offer our congratulations to our sales leadership team, training team, and all members of the organization who sell and support our sales force. To see the full list of 50 companies, please click here.