We are happy to announce that Amobee President, Kim Perell, was selected as one of the “Women to Watch in 2015,” a list that honors female executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015. Honorees were selected for their dedication to craft, ambition, leadership potential and educator.
To select the 25 smartest women in mobile, Mobile Marketer invited readers to submit their nominations. The Mobile Marketer team then judged the nominees based on their merits and selected those women who demonstrated the most passion and promise to push the mobile envelope in 2015.
The sixth annual Mobile Women to Watch list includes executives from General Motors, Target, Walgreens, Starwood Hotels and Resorts, Boston Children’s Hospital, Scripps Network, Horizon Media, Digitas Health LifeBrands, Bottle Rocket, Team Detroit, Outbrain, and DigitasLBi.
“While the realities of an emerging medium are acknowledged, so is mobile’s place in the multichannel marketing and retail ecosystem,” said Mikey Alam Khan, Editor in Chief for Napean, the parent company of Mobile Marketer. “These Mobile Women to Watch are set to distinguish themselves even further in 2015, no doubt realizing that mobile advertising, marketing, media and commerce’s ultimate job is to move product across category.”
As part of this accolade, Kim was given the opportunity to do a Q&A with Mobile Marketer:
What do you most like about your job?
What I like most about my job is that I get to be a part of a very exciting and dynamic industry. Consumers have become digitally minded and the state of mobile marketing is always changing, so marketers need superior technology and cutting-edge solutions to not just keep up with the speed of evolution but eclipse it. I thrive off this exciting challenge to keep Amobee’s clients ahead of trends.
What is the biggest challenge in your job?
I think the biggest challenge in digital marketing is that the Internet never sleeps, and because of that, we have to constantly be thinking about what is the next big idea or innovation that will provide solutions to help our clients continue to grow their businesses and make advertising more relevant to consumers across every channel and device that they consume media on.
What is your work priority for 2015?
As a global company, our goal is provide brands and agencies with the white-glove service so they can successfully implement mobile and cross-channel digital marketing campaigns.
What will it take to attract more women to mobile marketing?
We need to ask a bigger question and that is, “What will it take to attract more women to marketing in general?” Supporting women in leadership is essential, especially in the marketing industry, which has been, and still remains to be male dominated. What will help attract more women is mentorship, education and giving females in companies the opportunity to grow and develop new skills that will help them succeed in their roles and rise as a leader within their organization.
Your proudest achievement in mobile?
I’m really proud of our Amobee 3D product. It’s remark- able how our team has developed the technology to take rich media on mobile, tablet and now desktop to the next level. We just launched Amobee 3D for multiple devices at Advertising Week, achieving many awards for our Ford F-150 3D mobile campaign.
To view the complete list of honorees, please click here.